Two Types of Publicity Every Pet Business Needs

Original Air Date: 22nd April 2021

Presenter Bio:

Rachel Spencer is a freelance journalist and writes about the pet industry for national newspapers and magazines focusing on human interest stories, health, trends, and technology. 

She works with pet business owners helping them raise their profile in the media. Clients have appeared in the Telegraph, Guardian, Independent, BBC Breakfast, Mail Online, Daily and Sunday Express, and a host of pet titles like Edition Dog, Your Dog, Your Cat, Pet Gazette and Pet Business World.

Each week she shares tips on how small businesses can secure coverage on the Publicity for Pet Businesses podcast.

Rachel provides one to one consultancy packages and runs a membership programme helping pet businesses stand out from the competition. 

Talk Description:

With the pet population rising, as a behaviourist it’s never been more important to make pet parents aware of the support you can offer them.

Publicising the ways in which you help animals is something you can do on your own platforms and in the media.

In this workshop Rachel will cover the two types of publicity you can use as a pet behaviourist.

The first is the publicity you create on your own platforms to build trust and attract clients. 

The second is being published on other people’s platforms so you stand out from the competition and position yourself as an expert.

Rachel Spencer is a journalist, pet blogger and hosts the Publicity for Pet Businesses podcast and works with pet professionals, charities and rescues raise awareness of the fantastic work they do. 

The recording will be available straight after purchase. You will also receive a link direct to the webinar replay in the purchase confirmation email.

Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of webinar recordings are not refundable.